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Archive for February, 2012

What’s Your Ceiling?

Monday, February 27th, 2012

Have you ever heard that ol’ adage, “The Sky’s the Limit?”   When first looking at that phrase, you might think it sounds quite empowering.  But, is it really empowerment to set a limit on man’s capability?  Are we selling ourselves short if we put a cap or ceiling on our potential?

The word potential is defined as “a latent excellence or ability that may or may not be developed.”  Potential is a possibility that sits inside us, just waiting to be realized.  It’s an unopened gift…to be unwrapped, developed and perfected!

Humans have accomplished great feats and invented unbelievable creations.  There is virtually no limit on the capacity of the human mind.  We  continue to surprise ourselves everyday with more creative, improved and efficient ways of accomplishing things.  Just when you think there’s nothing else that can be invented…along comes another outrageous idea!

The simple truth is, potential is in all of us.  It sometimes needs to be “mined” or discovered.  We all have unrealized potential and strengths, the key is being  intentional in uncovering and refining the possibilities within.  What would happen if you got to the end of your life and never “unwrapped” the gifts you’ve been given?

What’s your “unwrapped” gift?  Is there an area of talent in either yourself or a staff member that has gone untapped?   Don’t be grouped in the category of the sad saps who missed out on the potential for greatness in their lives and their businesses.  Have you unknowingly set a “ceiling” for your office’s potential?  Isn’t it time to break through the sky?

Tags:chiropractic, chiropractor, doctor, empowerment, goals, growth, heidi farrell, inspiration, office, talent
Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork | No Comments »

How to Maximize your Newspaper Coverage beyond Facebook!

Sunday, February 19th, 2012

A few weeks ago, a CAS Member, we’ll call him Dr. Feelgood, was quoted in his local newspaper in an article about chiropractic and pregnancy.  His question to us was,”Do you have any ideas on how to utilize this article for marketing other than putting it up on Facebook?”

Below are our ideas.  You may want to save a copy for your future reference.  Also, if you have any ideas to add, please post them below.

Purchase extra copies of the newspaper and scatter the articles around the office for people to read.  Make it an “assignment” like you would having them read an Educational Power Card prior to their adjustment.  At the table explain that you wanted them to read the article not to see your name in print but to reinforce that they are in the right place, they are doing the right thing for their health, and that chiropractic is verybeneficial for pregnancy, child birth, etc. Then take the opportunity ask if they know anyone who’s expecting.  Be sure to have a Care to Share package ready for them to pass along to their referral, as well as a copy of the article of course.  Track these efforts for follow-up and accountability.

Make good quality copies of the article and include them in new patient packets, make them available at screening events, etc.  Staff should give a copy to every expectant mom they know.  Ask patients who are attending child-birth classes to take some to their class for the other moms to be!

Send a letter to all the midwives, OB/GYN’s, pregnancy groups, Mom’s groups, etc. and include several copies of the article along with your business card for referrals.  Maybe even a special offer for a first visit or chiropractic pregnancy check-up.

Add a link to the article to your website with the headline, “See what one Goshen News reporter had to say about Dr. Feelgood!”

Add a little blurb to your next e-newsletter and include a link to the article.  This is another great opportunity for you to generate referrals.  Include a request asking the reader to forward the e-newsletter along to every expectant (or soon to be expecting) woman they know.  Dont’ forget the fathers-to-be too!

If the reporter has a Facebook page, post on her wall a thank you or kudos for the great article (and include a link to it so people who see your post have a reference).  Do the same on the newspaper’s Facebook page.

NOTE: Don’t forget that once your article link is posted to your practice Facebook page, all staff who are on Facebook must “share” the post with their Facebook friends so people beyond your page’s followers see it!
Lots of great ideas here and of course they are specific to Dr. Feelgood’s article, however they could be easily adjusted and adapted to any media exposure you receive!  Good luck and take it to the EXTREME!
Heidi Farrell

 

 

Tags:chiropractic, coaching, editors, Facebook management, heidi farrell, marketing, News coverage, news release, PR, practice success, press release
Posted in CA's, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Teamwork | No Comments »

Is Procrastination Holding You Back?

Monday, February 13th, 2012

“Procrastination is opportunity’s assassin.”  ~Victor Kiam

 

 

Have you ever taken the time to write a list of the things you would like to accomplish in your life or career?  What happened after writing the list?  If you are like most people, you may have accomplished a few of the easy tasks, and then you may have lost focus.  A few of us may have even lost the list itself!  We tend to look at our goals and think we have all the time in the world to get them done.  But, I want to challenge you with this question:

 

What would your life or career look like RIGHT NOW

if you had actually done some of the things on your list?


There is POWER in the act of writing something down on paper.  But, on the contrary, there is also POWER in the act of setting the things we want aside and letting life’s many distractions carry them far away from our current to-do list.

We procrastinate in so many areas of our lives, whether it is catching up on notes, confronting someone with an issue that needs to be addressed, making personal changes of health and habit, fixing strained relationships, taking up a hobby or learning a new career skill.   What is the number one area that you can begin to focus on TODAY to get your train moving forward and out of the Procrastination Station?

Imagine what life will feel like next year as you evaluate your accomplishments and see that you are making progress!  Beats that feeling of guilt we usually deal with when we see recognize our areas of failure, doesn’t it?  I’m sure you’ve heard the saying that the definition of insanity is doing the same thing as before, and expecting different results.  If we don’t break the bonds of procrastination in our lives, we will see the same results…again….and again….and again.  And it boils down to ONE CHOICE…will we do what we need to or will we put it off?  The choice is up to us.

 

 

 

 

Tags:chiropractic, coaching, doctor, empowerment, encouragement, heidi farrell, procrastination, succeed, success
Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork | No Comments »

Are You a Creature of Habit?

Tuesday, February 7th, 2012


Did you know that most people generally tend to think of the word “habit” as something    negative?    Habits aren’t always BAD, in fact, if we set GOOD habits into place in our lives,  they can be the tools we need to achieve great SUCCESS!  The question we need to ask  ourselves is this, “Are the habits in my life moving me  TOWARDS my mission, or  moving me  BACKWARDS?”  The good news is, we can replace poor habits with positive ones,  and begin  to see our lives transform.

What sets SUCCESSFUL people apart from the UNSUCCESSFUL people in this world?  One  word….HABITS!  If we want to achieve the same success of those we admire, all we need to do is become a COPYCAT of their life habits, and we will see that same result in our lives.  Isn’t that amazing?  We don’t even have to come up with the ideas on our own!  We just need to follow the examples set before us!

How do we find out what these powerful habits are? We need to be STUDENTS!  We will need to be reading, watching, listening and digesting every piece of useful information we can that will help us to form better habits.  Try one or all of these seven steps to better habit-forming:

1.  Digest leadership, time-management, and goal-setting books, DVD’s or audio

2.  Subscribe to success-related blog feeds, newsletter lists, etc. and then ACTUALLY take the time to read them!

3.  Attend chiropractic coaching seminars, conferences and leadership meetings whenever you can.  Make the time for this valuable investment.

4.  Make friends with successful people and let who they are rub off on  you

5.  Get yourself a mentor who has proven they know the recipe for success and make an intentional effort to connect with this person on a regular basis

6.  Make a list of your poor habits and which habits you will replace them with…then make a plan on how you are going to accomplish this…then RUN WITH IT!

7.  Take it one step at a time!  Focus on ONE habit…master that and then tackle the next habit.  Don’t overwhelm yourself into inactivity by trying to change everything at once.

Sure, you have the power to continue to make excuses for your poor habits.  But, you also have the power to begin to TRANSFORM your life through the adoption of proven success habits.  Honestly, who else but YOU can change these habits?  If you don’t do something to change your life…who will do it for you?  If your habits are keeping you captive, it’s time to FREE yourself and release the power of new habits into your life.  You will never regret it…but you WILL regret doing NOTHING!

 

Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork | No Comments »

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