3 Steps to create a better SELF-PORTRAIT for success!

April 9th, 2012 | Posted in Chiro Advance Services

Did you know that your SELF PORTRAIT is made up of three parts, each of which affect each of the others? Understanding the three parts allows you to put your hands on the wheel of your life and DRIVE!  When you learn to take charge of the new and positive SELF PICTURE of your life, you can then control your results.

So first… Determine Your Direction and Strive toward it!

Your self-vision largely determines the direction in which you are going with your life. It guides the growth of your character and personality.  Your self-picture is a combination of all of the qualities and attributes of other people that you most admire and want in yourself!  The qualities of courage, confidence, compassion, love, fortitude, perseverance, patience, forgiveness and integrity are top things to look at.  You might not always live up to the very best that you know, but you are constantly striving to be a better person in light of those qualities that you value so highly. In fact, everything that you do on a day-to-day basis is affected by your comparing your activities with these ideal qualities and your striving to behave consistently with them.

Second… Successful people have very clear ideals for themselves and their careers.

Unsuccessful people have fuzzy ideals. Successful people are very clear about being excellent in every part of their work and their personal lives. Unsuccessful people don’t give the subject very much thought.

Third… Set and align your goals.

Its time to set higher and more challenging goals. When you set goals for the kind of person you want to be and the kind of life you want to live, the kind of career you want to have, you rise and become a greater motivating force in your life.  Perhaps the most important thing for you to realize is that whatever anyone else has done or become, you can do or become as well. Improvements in your self picture begin in your imagination, and in your imagination, there are no limits except the ones that you accept.

What is your ideal vision of the very best person you could possibly become? How would you behave each day if you were already that person? Asking yourself these questions and then living your life consistent with the answers is the first step to creating yourself in your ideal image.

 

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Retention… A Vital Part of Practice Success!

March 28th, 2012 | Posted in Chiro Advance Services

Retention is a necessary component to a successful office. I want you all to begin to realize, that the thing you are basing your retention on is a priceless commodity, priceless. Chiropractic and the results it provides for health and wellness is Priceless! Are you in touch with what that is worth?  Most people are not in touch with their power let alone what it’s worth. So you have to say to yourself, “What is it that I’m doing in my patient education that hits that point to where people start to tear up as soon as they hear it?”  You have to ask yourself, “Well, what’s my job really?”  As a Chiropractor or CA, “What’s my job?”

There’s not one right answer, in fact there’s about 100 right answers. Based upon your answer will actually determine your retention or the capability of your future retention. One person could actually say that, “My job is to get sick people well.” And that person isn’t wrong. And another person might say this and another person might say that ‘that’s my job’. So, how is that really serving you and how is that serving your patients? And how is that serving this planet of ours? Six billion people are in desperate need of knowing what you and I know to be true.

It’s deep to think this way but you have to!  Here is the bad news… It doesn’t end with just knowing what your job is because that was only the first question, the second question is, “When does that job start?” Well, you know what, all of you should be looking around your community, truly, at all the people that are not currently under care, aren’t they already patients of yours?  You know that’s where the love begins and ends, it’s not about somebody having to read my ad or go to a screening, and then, as soon as they come to my door, “Now you’re a patient.” No, no, no. That means you’re taking the next steps. You see, they’re all patients unless they’re not and then they’re not.  So I ask you, when does your job start? And you say, “Well as soon as I answer the phone, boy we start the service up and here we go”…well, you might be a little late… if that’s your answer. When does your job start probably requires a definition on your part of when is a patient truly a patient? And then you start asking yourself, “Well, what is my job and when does it start? And then, when does it end?” When does my job end with a particular patient? We must start to answer these questions and when we do,  I’m telling you that a revival’s going to come over you because we in chiropractic have been accepting a lower performance job description. Somebody gave it to us a long time ago and we have been using it as our policy. I am burning that policy today, I am starting a brand new policy with you, and you’re co-producing it with me. And I’m telling you right now that once we define what our job is, and when does it start and when does it end then things will start happening for you greater than you have ever seen.
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Are you clear on the Chiropractic Objective?

March 18th, 2012 | Posted in Chiro Advance Services

I feel like we, chiropractors and chiropractic assistants alike, forget the true objective of chiropractic.  Its easy to do but we must remember and once again clarify it for us and for our patients. Chiropractic has un undergone some amazing growth in the last 75 years and has also created considerable confusion for the public. I don’t think that is difficult for any f us to understand. As techniques change and communication alters, not to mention the use of many many different types of healing devices now, people can become confused about the objectives of our profession.

Think about this…medicine, as recently as 200 years ago, was putting leaches on people to draw out the “bad blood.”  It was considered a ridiculous waste of time 150 years ago for a physician to wash his hands before examining a patient even if he had just come from doing an autopsy!  These are just two examples of how medical procedures have changed and medicine is thousands of years old!  It is understandable then that the chiropractic profession will also go through changes as it establishes its identity.

However the chiropractic objective has remained essentially unchanged for the past 100 years. It is very simple. In chiropractic we care for the nerves that exit the bony segments. The human organism is the most complex structure on the face of the earth, more complex than any computer or anything we have ever been able to construct. The complexity of the human body has made doctors of all kinds confine their expertise to very limited areas. That’s why we have the specialty that we live in today. We have all kinds of specialists…heart, eye, ear, nose, throat, kidney, etc., etc . We even have disease specialists that concern themselves with one particular disease such as arthritis and cancer. The chiropractor is a specialist. He /She has a single objective: the correction of vertebral subluxation.  We know that vertebral subluxation is a detriment to the proper function of the human body. A subluxation decreases the entire potential for health and for life.  Spread the word, become clear and stay clear for the sake of our profession!

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Dr. Fab Empower’s the Dr. Phil Show!

March 14th, 2012 | Posted in Chiro Advance Services

Dr. Fabrizio Mancini, a doctor of chiropractic and the president of Parker University in Dallas, and Dr. Patrick DeFazio, a Los Angeles doctor of chiropractic, appear on the “Dr. Phil” show onMarch 14, marking chiropractic’s first appearance on the popular daytime talk show, which is broadcast on 220 television stations across the U.S. and in more than 40 countries worldwide. 

The segment begins with Dr. Phil introducing Dr. Mancini as his chiropractor for 14 years and author of the book The Power of Self-Healing: Unlock Your Natural Healing Potential in 21 Days! This set the stage for Dr. Mancini to talk about his book and the concepts of chiropractic. He stated that “the only way to truly fulfill your life potential is to fulfill your health potential.” Dr. Mancini added that the difference between chiropractic and what he called the “sick care system” in the U.S. is that “we see patients as [people, not just diseases."

Dr. Phil told the audience, "I got chiropractic treatment from you [Dr. Mancini] 2 or 3 times a week.” He went on to introduce his current personal chiropractor, Dr. DeFazio, who was given an opportunity to talk more about chiropractic and how it can, among other benefits, help relieve stresses on the body.

After the show, a number of people working on the set asked about how to find a local chiropractor or remarked how much they had learned about the value of chiropractic. This was in addition to the many members of the audience who talked about chiropractic and asked Dr. Mancini to autograph their copy of his book.

 

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You Mind is your Super Power!

March 3rd, 2012 | Posted in Chiro Advance Services

What’s your SUPER POWER? Could it be your mind?  Your mind and the way you use it is either your super power or it is your villain. Which one do you have?

Are you using your super power when you think to yourself, “Can I really do this?” or  ”I’m not good enough to get that job!”  No!  You are being the villain of your life!  You’re robbing yourself of the power and energy you need to succeed! Let me share a few tips with you!

TIP #1. If your mind can accept that something is achievable, it will find a way to attain that thing. “Whatever the mind of man can conceive and believe, it can achieve.” These are the immortal words of Napoleon Hill, a man who truly understood that “there are no limitations to the mind except those we acknowledge.”

TIP #2. Remember that your possibilities are endless if you only control your thinking. What may be a challenge for one person is a walk in the park for another. It’s all about how you think about it!

TIP #3. Your potential as a human being is unlimited. You have within you the ability to become and to achieve anything you want. Do you believe that?  Do you think that about yourself daily?

Your LIFE is limited only by you. It doesn’t matter what you did in the past or what was said about you. You need to clear your mind and re-build your thought patterns for a new and empowered you!  I will leave you with one of my favorite quotes. Let it empower you!

Marianne Williamson said – “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be?”

 

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What’s Your Ceiling?

February 27th, 2012 | Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork

Have you ever heard that ol’ adage, “The Sky’s the Limit?”   When first looking at that phrase, you might think it sounds quite empowering.  But, is it really empowerment to set a limit on man’s capability?  Are we selling ourselves short if we put a cap or ceiling on our potential?

The word potential is defined as “a latent excellence or ability that may or may not be developed.”  Potential is a possibility that sits inside us, just waiting to be realized.  It’s an unopened gift…to be unwrapped, developed and perfected!

Humans have accomplished great feats and invented unbelievable creations.  There is virtually no limit on the capacity of the human mind.  We  continue to surprise ourselves everyday with more creative, improved and efficient ways of accomplishing things.  Just when you think there’s nothing else that can be invented…along comes another outrageous idea!

The simple truth is, potential is in all of us.  It sometimes needs to be “mined” or discovered.  We all have unrealized potential and strengths, the key is being  intentional in uncovering and refining the possibilities within.  What would happen if you got to the end of your life and never “unwrapped” the gifts you’ve been given?

What’s your “unwrapped” gift?  Is there an area of talent in either yourself or a staff member that has gone untapped?   Don’t be grouped in the category of the sad saps who missed out on the potential for greatness in their lives and their businesses.  Have you unknowingly set a “ceiling” for your office’s potential?  Isn’t it time to break through the sky?

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How to Maximize your Newspaper Coverage beyond Facebook!

February 19th, 2012 | Posted in CA's, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Teamwork

A few weeks ago, a CAS Member, we’ll call him Dr. Feelgood, was quoted in his local newspaper in an article about chiropractic and pregnancy.  His question to us was,”Do you have any ideas on how to utilize this article for marketing other than putting it up on Facebook?”

Below are our ideas.  You may want to save a copy for your future reference.  Also, if you have any ideas to add, please post them below.

Purchase extra copies of the newspaper and scatter the articles around the office for people to read.  Make it an “assignment” like you would having them read an Educational Power Card prior to their adjustment.  At the table explain that you wanted them to read the article not to see your name in print but to reinforce that they are in the right place, they are doing the right thing for their health, and that chiropractic is verybeneficial for pregnancy, child birth, etc. Then take the opportunity ask if they know anyone who’s expecting.  Be sure to have a Care to Share package ready for them to pass along to their referral, as well as a copy of the article of course.  Track these efforts for follow-up and accountability.

Make good quality copies of the article and include them in new patient packets, make them available at screening events, etc.  Staff should give a copy to every expectant mom they know.  Ask patients who are attending child-birth classes to take some to their class for the other moms to be!

Send a letter to all the midwives, OB/GYN’s, pregnancy groups, Mom’s groups, etc. and include several copies of the article along with your business card for referrals.  Maybe even a special offer for a first visit or chiropractic pregnancy check-up.

Add a link to the article to your website with the headline, “See what one Goshen News reporter had to say about Dr. Feelgood!”

Add a little blurb to your next e-newsletter and include a link to the article.  This is another great opportunity for you to generate referrals.  Include a request asking the reader to forward the e-newsletter along to every expectant (or soon to be expecting) woman they know.  Dont’ forget the fathers-to-be too!

If the reporter has a Facebook page, post on her wall a thank you or kudos for the great article (and include a link to it so people who see your post have a reference).  Do the same on the newspaper’s Facebook page.

NOTE: Don’t forget that once your article link is posted to your practice Facebook page, all staff who are on Facebook must “share” the post with their Facebook friends so people beyond your page’s followers see it!
Lots of great ideas here and of course they are specific to Dr. Feelgood’s article, however they could be easily adjusted and adapted to any media exposure you receive!  Good luck and take it to the EXTREME!
Heidi Farrell

 

 

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Is Procrastination Holding You Back?

February 13th, 2012 | Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork

“Procrastination is opportunity’s assassin.”  ~Victor Kiam

 

 

Have you ever taken the time to write a list of the things you would like to accomplish in your life or career?  What happened after writing the list?  If you are like most people, you may have accomplished a few of the easy tasks, and then you may have lost focus.  A few of us may have even lost the list itself!  We tend to look at our goals and think we have all the time in the world to get them done.  But, I want to challenge you with this question:

 

What would your life or career look like RIGHT NOW

if you had actually done some of the things on your list?


There is POWER in the act of writing something down on paper.  But, on the contrary, there is also POWER in the act of setting the things we want aside and letting life’s many distractions carry them far away from our current to-do list.

We procrastinate in so many areas of our lives, whether it is catching up on notes, confronting someone with an issue that needs to be addressed, making personal changes of health and habit, fixing strained relationships, taking up a hobby or learning a new career skill.   What is the number one area that you can begin to focus on TODAY to get your train moving forward and out of the Procrastination Station?

Imagine what life will feel like next year as you evaluate your accomplishments and see that you are making progress!  Beats that feeling of guilt we usually deal with when we see recognize our areas of failure, doesn’t it?  I’m sure you’ve heard the saying that the definition of insanity is doing the same thing as before, and expecting different results.  If we don’t break the bonds of procrastination in our lives, we will see the same results…again….and again….and again.  And it boils down to ONE CHOICE…will we do what we need to or will we put it off?  The choice is up to us.

 

 

 

 

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Are You a Creature of Habit?

February 7th, 2012 | Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork


Did you know that most people generally tend to think of the word “habit” as something    negative?    Habits aren’t always BAD, in fact, if we set GOOD habits into place in our lives,  they can be the tools we need to achieve great SUCCESS!  The question we need to ask  ourselves is this, “Are the habits in my life moving me  TOWARDS my mission, or  moving me  BACKWARDS?”  The good news is, we can replace poor habits with positive ones,  and begin  to see our lives transform.

What sets SUCCESSFUL people apart from the UNSUCCESSFUL people in this world?  One  word….HABITS!  If we want to achieve the same success of those we admire, all we need to do is become a COPYCAT of their life habits, and we will see that same result in our lives.  Isn’t that amazing?  We don’t even have to come up with the ideas on our own!  We just need to follow the examples set before us!

How do we find out what these powerful habits are? We need to be STUDENTS!  We will need to be reading, watching, listening and digesting every piece of useful information we can that will help us to form better habits.  Try one or all of these seven steps to better habit-forming:

1.  Digest leadership, time-management, and goal-setting books, DVD’s or audio

2.  Subscribe to success-related blog feeds, newsletter lists, etc. and then ACTUALLY take the time to read them!

3.  Attend chiropractic coaching seminars, conferences and leadership meetings whenever you can.  Make the time for this valuable investment.

4.  Make friends with successful people and let who they are rub off on  you

5.  Get yourself a mentor who has proven they know the recipe for success and make an intentional effort to connect with this person on a regular basis

6.  Make a list of your poor habits and which habits you will replace them with…then make a plan on how you are going to accomplish this…then RUN WITH IT!

7.  Take it one step at a time!  Focus on ONE habit…master that and then tackle the next habit.  Don’t overwhelm yourself into inactivity by trying to change everything at once.

Sure, you have the power to continue to make excuses for your poor habits.  But, you also have the power to begin to TRANSFORM your life through the adoption of proven success habits.  Honestly, who else but YOU can change these habits?  If you don’t do something to change your life…who will do it for you?  If your habits are keeping you captive, it’s time to FREE yourself and release the power of new habits into your life.  You will never regret it…but you WILL regret doing NOTHING!

 

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Happiness is a CHOICE!

January 30th, 2012 | Posted in CA's, Chiroadvance, Chiropractic Assistant, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Heidi Farrell, Miscellaneous, Parker Philosophy, Teamwork

Happiness…. What’s so good about being happy?  EVERYTHING!  Happiness is about energy, power, confidence and overall well-being. The question becomes…”why are you not happy?”

Happiness is a choice!  We  choose how to show up, we choose how we ‘approach’ each situation. We choose to smile or frown.  WE CHOOSE!

Sometimes we we have to look at happiness as not ‘something we add’ to get happy but maybe its about what we take away. What we eliminate that can make use happy.  Are you too busy running around, always saying yes to everyone? Does this add happiness?  Are you loading yourself up with work that is not fulfilling to your mission and destiny?  Are you around people that are ‘not’ contributing to your happiness?  If so… the time is NOW to change!

Doing what you LOVE and are PASSIONATE about plus working to eliminate the things you do that have no significant meaning or addition to your happiness, is the secret to living  an amazing life.

So, how can you make sure you’re doing what is necessary to be happy?   Do these things!

  • Start your day with 30 Minutes to Thrive  - meditate, energize, focus on goals… Do whatever it takes to ‘zone in’ on you!

  • Delete tasks that do not contribute to your life power! Delegate them or delete them.

  • Do your affirmations!  ”What I believe… I can achieve!

  • Smile! It automatically makes you happier.

  • Think great thoughts!  Our bodies follow our thoughts!  Stinkin Thinkin = Stinkin Life!

Life comes at us fast! Before you know it, its over. How do you want to spend it? Happy or Negative and Frustrated?  I know my answer! HAPPY!  Just remember… YOU are in CONTROL of you. Never give your power away to anyone else when it comes to happiness!

 

 

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