Take the Guess Work Out of Planning…Now!

July 14th, 2013 | Posted in Miscellaneous

guesswork

Are you struggling with implementing day-to-day education in your practice?  Have you asked yourself “What should I use?”  I hear this a lot as a coach. I also hear “I need a simple system that I don’t have to think about.”  I put all these questions together and came up with an amazing answer…

What you need is an “Educational Tool Kit” that will take all the guess work out of the process. It will actually empower, educate, organize and inspire YOU and your PRACTICE MEMBERS.

Here’s a question: what have you done to help educate your team—and not just your patients—in the last month?

We’ve got a tool for you, developed and honed from more than 20 years of experience and practice in the industry. We take the “guess work” out of your educational planning.

We’ve created a tool kit that has a 32 theme weeks of education…

Within each week of your plans there is:

*   ONE article
*   ONE tip of the week
*   THREE DC One Liners (What to say about the Theme Socratic Education)
*   TWO CA One Liners (What to say about the Theme Socratic Education)
*   AND a referral script for you to master.

BONUS ITEMS: 15 Laminated Gadgets to interact with your patients. These align with your themes as well.PLUS… each theme has 3 Facebook posts and pictures!

This is over 6 months’ worth–or an entire year if you go every other week–of weekly education at your fingertips! All you have to do is customize (think: your logo and name) and print!

The One-Liners and Referral Scripts are ready to learn and the Facebook Posts are ready to cut, paste and upload to your page! It’s that easy!

Interested in seeing more? Get in touch with us by visiting here  or visit our product page here.

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Scripting to Re-Gain Focus

July 8th, 2013 | Posted in Chiropractic Assistant, Chiropractic Consulting, Chiropractor Coaching

If you’re a CAS member, you recognize—and have taken advantage of—the power of WORDS.

By this, we mean what we tell ourselves (“today is going to be a great day!”) to the words we use when we speak with our current, and FUTURE, patients.

Scripting can help harness the power of words to improve our team’s communication, focus, and outward energy and overall attitude in our favor!

Today we wanted to share just one of these scripts….what we call the “health evaluation” script. Here’s what it would look like:

Script: “Good Morning (or afternoon)!  Have you been checked?“ (They may say “No” or “Checked for what!?”)

power of scripting

Script: “Today we are doing a state-of-the-art computerized health evaluation to help determine how healthy you are from the inside out! Have you ever had your nerve system checked?”  (Usually they will say “No…”)

Script: “Well then… this will be exciting! Most people do not realize the importance of their spine and their nervous system in regards to their over all health and vitality. First let’s have you complete this quick entry form, then you will be next!”

This is a short-and-sweet script, but the power it has is enormous. At CAS, our goal is to help you master client retention—and scripting is just one of the tools to help you do so! Interested in more comprehensive DC and CA scripting? Then get in touch with us

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The Key to Change

July 2nd, 2013 | Posted in Chiro Advance Services, Chiroadvance, Planning and Goal Setting

CAS: On Fear and ActionHow often does some element of fear guide what you do?



Often times, we find ourselves focusing on what we don’t want, rather than on a concrete goal—what we do want!

I’m afraid of failure. I’m afraid of being alone. I’m afraid my idea will sound stupid.

What’s the problem with these kind of thoughts?

Fear alone is not actionable. Instead of being able to do something about our fears, it feeds on itself.

It drains our motivation.

It feeds on our willpower.

If you force yourself—right now—to create a goal you can get out of fear-based decision making and action (or inaction). Once you make that goal, keep track of what actual steps you are doing each day in aiming towards that goal. 

If you would like to further aspects of your education or your current base of knowledge in area you think could help your practice, write down tangible ways you’ve acted each day in obtaining that goal.

Did you add new resources to your RSS reader? Or maybe you simply reached out to respected industry peer for advice on something you need to take action on? Did you sign up for classes or a seminar six months out? Did you utilize a CAS offering that fits this area you’d like to see your practice improve on?

By making sure you set aside to focus on the important steps–or at least the first step–towards your goal, you are no longer focusing on an ambiguous fear. You’re no longer letting the urgent, inevitable day-to-day activities get in the way of what’s important to you in the long-term.

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DCs, Start Your Engines!

June 20th, 2013 | Posted in Chiro Advance Services, Chiropractic Consulting, Chiropractic Marketing, Chiropractor Coaching, Planning and Goal Setting

When you think about the idea of “marketing” your practice… is it something you dread? Marketing seems to be the 9 letter “bad word” in our profession at times.

Do you ever find yourself thinking any of the following when it comes to your day-to-day marketing:

• It’s just hard to do!
• I just don’t see how social media is really going to do anything for us…
• I have so much on my plate already—I just don’t have time for that!
• It costs so much!
• It never really works, anyway!

The problem is, no matter if you believe you are marketing your practice currently or not—you are—so why not shift your perspective so that you can put your best foot forward to carry out your practice’s vision?

Your first step: start thinking about the word “marketing” differently! Define marketing—as a team—as each and every signal that you give your current clients, and your FUTURE clients!

final

This can be empowering since it means all of us have the power to help “brand build!”

Thinking about it this way, you HAVE been putting energy into marketing—but you want to go beyond just telling the market that you exist…or just telling the market what services you offer!

Surely you are interested in all of these so-called “signals” that people pick up on—whether it be your signage, your website—or maybe it is your clients coming in and out your door with smiles on their face–or even your great social media content…whatever people are seeing about you, over time, will shape their perception about you.

Realizing how important each and every signal you tell people about your “brand” helps us realize how important it is to have intention and thought behind each and every one of these “signals” so that they encourage new clients, and of course repeat business!

The goal of marketing form here on out should be to make sure your practice’s personality, approach and methodology—or what you do best—is shown to each person in a consistent way.

Thinking about it that way can help all of us come around a bit to the idea of all our outward signals to the market. These indications and signals about our brand help our clients, and prospective clients, make decisions about us, in a world filled with more and more options.

The CAS team helps you focus on and shape your purpose—which is just like the steering wheel of your car…

Marketing, then, is the engine of that car, and patients of course, are the fuel!

You may have lots of marketing and lots of patients coming in already, but without the right intention or purpose, you could drive (steer) it into a ditch, let’s just say. But that is where your vision comes in…which in turn relates back to your belief systems.

Through a thoughtful plan, and actionable steps, we want to make sure your strengths, your belief systems, your vision, and what makes you truly unique to your patients is in alignment with your engine. This is our approach whether you are having success now, or you need to get back on the road to success.

Now…why don’t we rev up the engine and straighten out the wheel, ‘cause we’re ready to go!

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Are you “PLANNING” to Succeed?

January 18th, 2013 | Posted in Chiropractor Coaching, Planning and Goal Setting

Planning

Have you heard these 7 words before?  “No Plan is a Plan to Fail!”  Yes, no truer words have been spoken. We all know we need to plan but yet we fall short of actually sitting down and ‘doing’ it!  Planning seems to be the last thing on our list of things to do, right?   We run around in our lives doing all kinds of things for all kinds of people.  We spend time planning a vacation or a birthday party but never spend much time  our life!  The most important thing we could do for OURSELVES is make a life/success plan.  

Why do you need a plan?  Because without a plan you drift.  You have no aim or direction. You are floating in the energy of  ‘I hope it will happen for me’ or ‘I think it will’ instead of MAKING it happen by following a distinct course of action. That course of action is A PLAN!  So, now is the time… Sit down and take 30 -60 minutes to plan for your week. If you are really ambitious, plan for your month, quarter or even your year!  

It’s simple to start the process.  Brainstorm, think and strategize your ideas for the upcoming week. (We’ll start small.)  What needs to get accomplished this week?  What are your main goals?  What tasks can I delegate  to my team?  What is my marketing effort this week? How many FaceBook posts do I want this week?  These may not be your specific things, however you get the idea!  It all works but you have to work the TIME in to plan. Once you start, even 30 minutes at a time, you can grow to a full out planning “jam session” with yourself, your team or your coach!  Growing becomes easy when you plan to succeed.  Trust me, I have guided many teams at Chiro Advance Services to a greater level of success and this is the one thing that makes the most difference.  So… as Nike says  —  JUST DO IT!

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Expand Your Vision?

May 20th, 2012 | Posted in Chiro Advance Services, Chiroadvance, Miscellaneous

Vision is such an important part of success and happiness. The words below are from a great mentor of mine, Dr. John DeMartini.  I had to repost and share a bit of an article that was shared by John.  The impact is too great not to be distributed further to our profession. Thanks Dr. DeMartini!!

“I have learned that you won’t make a difference in yourself unless you have a vision at least as big as your family. You won’t make a difference in your family unless you have a vision as big as your community. You won’t make a difference in your community unless you have a vision as big as your city. You won’t make a difference in your city unless you have a vision as big as your province or state. You won’t make a difference in your province unless you have a vision as big as your nation. You won’t be number one in your nation unless you have a global vision and you won’t make a global impact without an astronomical vision. Unless you have a truly vast vision you won’t achieve vast accomplishments.

In order to expand our vision we will need to expand our time and space horizons which means taking on ever greater levels of accountabilities or complexities of what we manage and we must be able to embrace both the supportive and challenging sides of life. A factory worker has a limited time and space horizon and lives from hour to hour, day to day. His supervisor has a slightly greater space and time horizon and lives from day to day, week to week. The lower management of his same company, who oversees the supervisors, lives from week to week, month to month. The middle manager lives from month to month, year to year. The upper manager thinks in terms of year to year, decade to decade. The CEO thinks in terms of decades to generations. The visionary, who manages many subsidiaries and CEOs, thinks in terms of generations to centuries. And the wise sage, who inspires the visionaries, thinks in terms of centuries to millenniums, giving rise to immortal legacies. The magnitude of space and time within our inner most dominant thoughts determines the magnitude of what we can manage and accomplish.

So in order to expand and grow our business, we also need to expand our vision, have patience with longer time horizons and not let immediate gratification stop us from our long-term objectives.  It is wise to remember that when we manage people, we must delegate and manage in terms of the time horizons in which they live in. It is unrealistic to give someone with a day to day, week to week or month to month vision a year-long project.

So how to do we expand our vision and space time horizons? It boils down to the basics of leadership with the key ingredient being congruency. Whenever a leader sets a goal that’s aligned and congruent with their highest values (what is most important to them), they become disciplined, reliable and focused, they walk their talk, they are more certain and they achieve. They give themselves permission to step up to a new level of accountability, responsibility, and management complexity and a higher leadership role. Whenever they don’t they stagnate. The greater the congruency between our intentions and our highest values, the greater the vision we will have for our business. So the key is identifying your highest values or priorities. Our highest values originate from that which is most missing in our life.”

Dr. John DeMartini

www.drdemartini.com

 

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3 Steps to create a better SELF-PORTRAIT for success!

April 9th, 2012 | Posted in Chiro Advance Services

Did you know that your SELF PORTRAIT is made up of three parts, each of which affect each of the others? Understanding the three parts allows you to put your hands on the wheel of your life and DRIVE!  When you learn to take charge of the new and positive SELF PICTURE of your life, you can then control your results.

So first… Determine Your Direction and Strive toward it!

Your self-vision largely determines the direction in which you are going with your life. It guides the growth of your character and personality.  Your self-picture is a combination of all of the qualities and attributes of other people that you most admire and want in yourself!  The qualities of courage, confidence, compassion, love, fortitude, perseverance, patience, forgiveness and integrity are top things to look at.  You might not always live up to the very best that you know, but you are constantly striving to be a better person in light of those qualities that you value so highly. In fact, everything that you do on a day-to-day basis is affected by your comparing your activities with these ideal qualities and your striving to behave consistently with them.

Second… Successful people have very clear ideals for themselves and their careers.

Unsuccessful people have fuzzy ideals. Successful people are very clear about being excellent in every part of their work and their personal lives. Unsuccessful people don’t give the subject very much thought.

Third… Set and align your goals.

Its time to set higher and more challenging goals. When you set goals for the kind of person you want to be and the kind of life you want to live, the kind of career you want to have, you rise and become a greater motivating force in your life.  Perhaps the most important thing for you to realize is that whatever anyone else has done or become, you can do or become as well. Improvements in your self picture begin in your imagination, and in your imagination, there are no limits except the ones that you accept.

What is your ideal vision of the very best person you could possibly become? How would you behave each day if you were already that person? Asking yourself these questions and then living your life consistent with the answers is the first step to creating yourself in your ideal image.

 

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Retention… A Vital Part of Practice Success!

March 28th, 2012 | Posted in Chiro Advance Services

Retention is a necessary component to a successful office. I want you all to begin to realize, that the thing you are basing your retention on is a priceless commodity, priceless. Chiropractic and the results it provides for health and wellness is Priceless! Are you in touch with what that is worth?  Most people are not in touch with their power let alone what it’s worth. So you have to say to yourself, “What is it that I’m doing in my patient education that hits that point to where people start to tear up as soon as they hear it?”  You have to ask yourself, “Well, what’s my job really?”  As a Chiropractor or CA, “What’s my job?”

There’s not one right answer, in fact there’s about 100 right answers. Based upon your answer will actually determine your retention or the capability of your future retention. One person could actually say that, “My job is to get sick people well.” And that person isn’t wrong. And another person might say this and another person might say that ‘that’s my job’. So, how is that really serving you and how is that serving your patients? And how is that serving this planet of ours? Six billion people are in desperate need of knowing what you and I know to be true.

It’s deep to think this way but you have to!  Here is the bad news… It doesn’t end with just knowing what your job is because that was only the first question, the second question is, “When does that job start?” Well, you know what, all of you should be looking around your community, truly, at all the people that are not currently under care, aren’t they already patients of yours?  You know that’s where the love begins and ends, it’s not about somebody having to read my ad or go to a screening, and then, as soon as they come to my door, “Now you’re a patient.” No, no, no. That means you’re taking the next steps. You see, they’re all patients unless they’re not and then they’re not.  So I ask you, when does your job start? And you say, “Well as soon as I answer the phone, boy we start the service up and here we go”…well, you might be a little late… if that’s your answer. When does your job start probably requires a definition on your part of when is a patient truly a patient? And then you start asking yourself, “Well, what is my job and when does it start? And then, when does it end?” When does my job end with a particular patient? We must start to answer these questions and when we do,  I’m telling you that a revival’s going to come over you because we in chiropractic have been accepting a lower performance job description. Somebody gave it to us a long time ago and we have been using it as our policy. I am burning that policy today, I am starting a brand new policy with you, and you’re co-producing it with me. And I’m telling you right now that once we define what our job is, and when does it start and when does it end then things will start happening for you greater than you have ever seen.
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Are you clear on the Chiropractic Objective?

March 18th, 2012 | Posted in Chiro Advance Services

I feel like we, chiropractors and chiropractic assistants alike, forget the true objective of chiropractic.  Its easy to do but we must remember and once again clarify it for us and for our patients. Chiropractic has un undergone some amazing growth in the last 75 years and has also created considerable confusion for the public. I don’t think that is difficult for any f us to understand. As techniques change and communication alters, not to mention the use of many many different types of healing devices now, people can become confused about the objectives of our profession.

Think about this…medicine, as recently as 200 years ago, was putting leaches on people to draw out the “bad blood.”  It was considered a ridiculous waste of time 150 years ago for a physician to wash his hands before examining a patient even if he had just come from doing an autopsy!  These are just two examples of how medical procedures have changed and medicine is thousands of years old!  It is understandable then that the chiropractic profession will also go through changes as it establishes its identity.

However the chiropractic objective has remained essentially unchanged for the past 100 years. It is very simple. In chiropractic we care for the nerves that exit the bony segments. The human organism is the most complex structure on the face of the earth, more complex than any computer or anything we have ever been able to construct. The complexity of the human body has made doctors of all kinds confine their expertise to very limited areas. That’s why we have the specialty that we live in today. We have all kinds of specialists…heart, eye, ear, nose, throat, kidney, etc., etc . We even have disease specialists that concern themselves with one particular disease such as arthritis and cancer. The chiropractor is a specialist. He /She has a single objective: the correction of vertebral subluxation.  We know that vertebral subluxation is a detriment to the proper function of the human body. A subluxation decreases the entire potential for health and for life.  Spread the word, become clear and stay clear for the sake of our profession!

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Dr. Fab Empower’s the Dr. Phil Show!

March 14th, 2012 | Posted in Chiro Advance Services

Dr. Fabrizio Mancini, a doctor of chiropractic and the president of Parker University in Dallas, and Dr. Patrick DeFazio, a Los Angeles doctor of chiropractic, appear on the “Dr. Phil” show onMarch 14, marking chiropractic’s first appearance on the popular daytime talk show, which is broadcast on 220 television stations across the U.S. and in more than 40 countries worldwide. 

The segment begins with Dr. Phil introducing Dr. Mancini as his chiropractor for 14 years and author of the book The Power of Self-Healing: Unlock Your Natural Healing Potential in 21 Days! This set the stage for Dr. Mancini to talk about his book and the concepts of chiropractic. He stated that “the only way to truly fulfill your life potential is to fulfill your health potential.” Dr. Mancini added that the difference between chiropractic and what he called the “sick care system” in the U.S. is that “we see patients as [people, not just diseases.”

Dr. Phil told the audience, “I got chiropractic treatment from you [Dr. Mancini] 2 or 3 times a week.” He went on to introduce his current personal chiropractor, Dr. DeFazio, who was given an opportunity to talk more about chiropractic and how it can, among other benefits, help relieve stresses on the body.

After the show, a number of people working on the set asked about how to find a local chiropractor or remarked how much they had learned about the value of chiropractic. This was in addition to the many members of the audience who talked about chiropractic and asked Dr. Mancini to autograph their copy of his book.

 

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