Below are our ideas.  You may want to save a copy for your future reference.  Also, if you have any ideas to add, please post them below.

Purchase extra copies of the newspaper and scatter the articles around the office for people to read.  Make it an “assignment” like you would having them read an Educational Power Card prior to their adjustment.  At the table explain that you wanted them to read the article not to see your name in print but to reinforce that they are in the right place, they are doing the right thing for their health, and that chiropractic is verybeneficial for pregnancy, child birth, etc. Then take the opportunity ask if they know anyone who’s expecting.  Be sure to have a Care to Share package ready for them to pass along to their referral, as well as a copy of the article of course.  Track these efforts for follow-up and accountability.

Make good quality copies of the article and include them in new patient packets, make them available at screening events, etc.  Staff should give a copy to every expectant mom they know.  Ask patients who are attending child-birth classes to take some to their class for the other moms to be!

Send a letter to all the midwives, OB/GYN’s, pregnancy groups, Mom’s groups, etc. and include several copies of the article along with your business card for referrals.  Maybe even a special offer for a first visit or chiropractic pregnancy check-up.

Add a link to the article to your website with the headline, “See what one Goshen News reporter had to say about Dr. Feelgood!”

Add a little blurb to your next e-newsletter and include a link to the article.  This is another great opportunity for you to generate referrals.  Include a request asking the reader to forward the e-newsletter along to every expectant (or soon to be expecting) woman they know.  Dont’ forget the fathers-to-be too!

If the reporter has a Facebook page, post on her wall a thank you or kudos for the great article (and include a link to it so people who see your post have a reference).  Do the same on the newspaper’s Facebook page.

Have you ever taken the time to write a list of the things you would like to accomplish in your life or career?  What happened after writing the list?  If you are like most people, you may have accomplished a few of the easy tasks, and then you may have lost focus.  A few of us may have even lost the list itself!  We tend to look at our goals and think we have all the time in the world to get them done.  But, I want to challenge you with this question:

What would your life or career look like RIGHT NOW

if you had actually done some of the things on your list?

There is POWER in the act of writing something down on paper.  But, on the contrary, there is also POWER in the act of setting the things we want aside and letting life’s many distractions carry them far away from our current to-do list.

We procrastinate in so many areas of our lives, whether it is catching up on notes, confronting someone with an issue that needs to be addressed, making personal changes of health and habit, fixing strained relationships, taking up a hobby or learning a new career skill.   What is the number one area that you can begin to focus on TODAY to get your train moving forward and out of the Procrastination Station?

Imagine what life will feel like next year as you evaluate your accomplishments and see that you are making progress!  Beats that feeling of guilt we usually deal with when we see recognize our areas of failure, doesn’t it?  I’m sure you’ve heard the saying that the definition of insanity is doing the same thing as before, and expecting different results.  If we don’t break the bonds of procrastination in our lives, we will see the same results…again….and again….and again.  And it boils down to ONE CHOICE…will we do what we need to or will we put it off?  The choice is up to us.

Did you know that most people generally tend to think of the word “habit” as something    negative?    Habits aren’t always BAD, in fact, if we set GOOD habits into place in our lives,  they can be the tools we need to achieve great SUCCESS!  The question we need to ask  ourselves is this, “Are the habits in my life moving me  TOWARDS my mission, or  moving me  BACKWARDS?”  The good news is, we can replace poor habits with positive ones,  and begin  to see our lives transform.

What sets SUCCESSFUL people apart from the UNSUCCESSFUL people in this world?  One  word….HABITS!  If we want to achieve the same success of those we admire, all we need to do is become a COPYCAT of their life habits, and we will see that same result in our lives.  Isn’t that amazing?  We don’t even have to come up with the ideas on our own!  We just need to follow the examples set before us!

How do we find out what these powerful habits are? We need to be STUDENTS!  We will need to be reading, watching, listening and digesting every piece of useful information we can that will help us to form better habits.  Try one or all of these seven steps to better habit-forming:

1.  Digest leadership, time-management, and goal-setting books, DVD’s or audio

2.  Subscribe to success-related blog feeds, newsletter lists, etc. and then ACTUALLY take the time to read them!

3.  Attend chiropractic coaching seminars, conferences and leadership meetings whenever you can.  Make the time for this valuable investment.

4.  Make friends with successful people and let who they are rub off on  you

5.  Get yourself a mentor who has proven they know the recipe for success and make an intentional effort to connect with this person on a regular basis

6.  Make a list of your poor habits and which habits you will replace them with…then make a plan on how you are going to accomplish this…then RUN WITH IT!

7.  Take it one step at a time!  Focus on ONE habit…master that and then tackle the next habit.  Don’t overwhelm yourself into inactivity by trying to change everything at once.

Sure, you have the power to continue to make excuses for your poor habits.  But, you also have the power to begin to TRANSFORM your life through the adoption of proven success habits.  Honestly, who else but YOU can change these habits?  If you don’t do something to change your life…who will do it for you?  If your habits are keeping you captive, it’s time to FREE yourself and release the power of new habits into your life.  You will never regret it…but you WILL regret doing NOTHING!

Happiness is a choice!  We  choose how to show up, we choose how we ‘approach’ each situation. We choose to smile or frown.  WE CHOOSE!

Sometimes we we have to look at happiness as not ‘something we add’ to get happy but maybe its about what we take away. What we eliminate that can make use happy.  Are you too busy running around, always saying yes to everyone? Does this add happiness?  Are you loading yourself up with work that is not fulfilling to your mission and destiny?  Are you around people that are ‘not’ contributing to your happiness?  If so… the time is NOW to change!

Doing what you LOVE and are PASSIONATE about plus working to eliminate the things you do that have no significant meaning or addition to your happiness, is the secret to living  an amazing life.

So, how can you make sure you’re doing what is necessary to be happy?   Do these things!

• Start your day with 30 Minutes to Thrive  - meditate, energize, focus on goals… Do whatever it takes to ‘zone in’ on you!
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• Delete tasks that do not contribute to your life power! Delegate them or delete them.
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• Do your affirmations!  ”What I believe… I can achieve!
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• Smile! It automatically makes you happier.
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• Think great thoughts!  Our bodies follow our thoughts!  Stinkin Thinkin = Stinkin Life!

Life comes at us fast! Before you know it, its over. How do you want to spend it? Happy or Negative and Frustrated?  I know my answer! HAPPY!  Just remember… YOU are in CONTROL of you. Never give your power away to anyone else when it comes to happiness!

Could this be happening to you? Are you getting stuck in a rut? Are you doing the same old things every day and watching your goals fail to be achieved?

The answer is simple. You might think it’s a little too simple, but falling into a routine can destroy your life. I have very strong beliefs about this because I have seen it happen to many, many people, as I’m sure you have as well.

DC’s and CA’s start off with the brightest hopes for the future, but their routine begins to take over. A common excuse?  “No time, I have no time!” After you’ve lived seventy years of “having no time” to do the things you have always wanted to do, you’ll likely end up with nothing but a flimsy excuse in the end.

This is your life we are talking about here!!! It’s worth taking the time to break the pattern of habit and create the change you wish to see in your world!

Sometimes it’s a matter of a characteristic we all seek in life – that is confidence.  Permanent change requires courage and a strong belief in your ability to succeed, something that we all doubt from time to time. Take these easy steps towards breaking free:

1. Make a decision to change. All things start with a firm decision.

2. Do something different.  Even the smallest thing, like driving to work a different way can change the ‘feel’ of your day!

3. Write your thoughts down for today’s ideas and needs.  It could be the first step towards breaking these old patterns.

If you are a parent, you have most like been through this.  We all experience the joy of watching our children turn over, then crawl, then stand up and then take those first steps. With outstretched arms they stand two or three steps away and encourage the little one to come to them. Chances are about three trillion to one that when the baby falls down the parent is not going to say, “Okay, you had your chance – you blew it! Don’t you ever try to walk again!” That’s absurd, but isn’t it equally absurd to think we can accomplish major things in our lives without experiencing some failures of some kind? We all need to remember that failure is an event, not a person, that success is a process and not just an instant happening. Few succeed overnight. Instead, they succeed over time.
Troy Aikman, Steve Young, Brett Favre, Dan Marino are (or were) extremely effective NFL quarterbacks and yet each of the four has thrown more incomplete passes than 99% of all the quarterbacks who ever threw a football.

Obviously, along the way they also threw an awful lot of completions. The top marketing CA in a chiropractic office has probably missed many opportunities or events BUT because she made 90% more calls then other CA’s, she has schedule an abundance!  There’s never been a Chiropractor who served many patients who, despite his or her best efforts, did not lose some of them. They understand that some people are not ready to ‘play’ in the game of health at their level.

All of us need to remember there is a vast difference between failing in an event and failing in life. Once we understand that, our chances for success substantially increase. We need to remember that winners are people who got up one more time than they were knocked down. Think about it, keep getting up!!

You might have thought the old adage is true, practice makes perfect… not true. You have to add one word: PERFECT practice makes perfect.

I wish that I had coined that phrase, but I didn’t. Vince Lombardi did. Practice something time and time again and – if you don’t know what you are doing – all you are really doing is perfecting an error. You have put a ceiling on how good you can become. In our world of health and wellness, we can’t allow a ceiling!  We have got to improve and empower the results so that we can save more lives!

Let me share some examples… A golfer can go out and play eight days a week. He can practice eight days a week. And if he doesn’t know what he is doing, all he is really doing is perfecting his errors – eight days a week. Are you doing that? Are you and your team practicing but you really don’t have the tools, the guidance or the coaching to get the right tools to train and practice on the right things?  Maybe it’s time for you to do so. There is no sense in practicing the wrong things trying to make them right but never getting the results because its always been a wrong process.

Training with the RIGHT or PERFECT process can be like a stonecutter hammering away at his rock perhaps 100 times without a dent in it. And yet on the 101st blow the rock splits in two. It was not that blow that did it, but what followed all that had gone before. If you’re not willing to practice – and practice until you get it right – you will never make the 100 blows that make the breakthrough on the 101st.

Negativity! Negativity and more negativity!  It has to be the #1 ‘killer’ of a practice, a person or a life that I know, yet we continue to ‘think’ the thoughts of negativity everyday.  Today is the day to change.  Today we are here to start the process of bringing you from the stinkin thinkin, doomy gloomy thoughts that you all surround yourselves with in your practice and in your life and lead you to a higher level of joy, happiness and growth.

Why is it that we are so drawn to always ‘justify’ why we do the things we do?  We rationalize every day the reasons why we are not attracting New Patients; we rationalize the reasons why we’re not growing; we rationalize the reasons why we’re not collecting. We spend your time blaming other people, places and things instead of taking responsibility for what goes on inside our head.  I’m telling you it’s all up here!  If you’ve heard it once, you’ve heard it again…It all in your head! Success, growth and happiness does not show up one day because you have been in practice long enough and it doesn’t show up because you’ve put your time in…The truth is that we’re all born with the resources to be powerful beyond our wildest dreams if we can only get our selves out of the way and get our  heads straight! You need to realize that your thoughts create your reality and the reality of this is that who you are inside is in exact proportion to what you are and what you will attract into your life!

What do you focus on? Do you focus on the positive ‘opportunities’ of your life or do you focus more on the negative thoughts of “That’ll never work for me”; “That doesn’t work in this town” ; “Patients in my area can’t afford care”.  How many of your have heard that go through your head silently?  Most of us talk to ourselves so badly!  We focus our minds on where we are falling apart, where we are a failure or failing in our life, instead of looking to where we are a success. This is what goes through most people’s minds everyday and yet they wonder why their life isn’t what they want it to be!  Next time you feel like you’re a failure, ask yourself… ‘I’m a failure compared to what?”  I’ll tell you compared to what, compared to what you BELIEVE! Where are you a success?

When you feel like your starting on the wrong track mentally, slam on the brakes!  Slam on the brakes and turn your car around!  You have to remember that you are in control! You can change the ‘direction of where you are going by admitting that you are on the wrong road. It starts with you.  You get to put your foot on the gas! You also can, if your choose, ‘keep’ your foot on the brake.  You decide.  I do know that by putting the mental pedal to the metal, you’ll get this car called success moving a whole lot faster.

I want you to be free of your ‘Negative Emotions.’ I want you to be free of your anger and frustration, free of your guilt and fear.  The only way to be free is to find the source of all these emotions and thoughts inside you, the feelings that keep showing up for you and learn to handle them with love.  Learn to break these things down, into smaller bites until you can chew them up and learn what they are here to teach you.  If you don’t do this, these things will keep showing up for you over and over again, until you can learn to conquer them with love. It’s a universal law.  So do what it takes and start taking control of your power!!!

I want all all CA’s to understand how important their role is in the overall success of the practices.  If success depends on the D.C. being fully inspired then who better than the C.A. to make sure inspiration is a regular occurrence in the practice!  Below are some  tips and ideas for YOU to add inspiration to your office and life.  Here’s a few ideas that were discussed: